| 000 | 00941nam a2200253uar4500 | ||
|---|---|---|---|
| 001 | 000113063 | ||
| 005 | 20240519153339.0 | ||
| 008 | 100111s2004 mx a fr 000 0 spa d | ||
| 020 | _a9702406501 | ||
| 082 | 0 | 4 |
_a658.812 _bZIK 2004 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aCustomer de relationship management _badministración de relaciones con los clientes _cWilliam G. Zikmund; Raymond McLeod jr., Faye W. Gilbert; tr. Alicia Reardor Flynn |
| 264 |
_aMéxico _bCecsa _c2004 |
||
| 300 |
_a212 p. _bil. _c23 cm. |
||
| 500 | _aTraducción de: Customer relationship management. integrating... | ||
| 504 | _aIncluye: Bibliografía, índice | ||
| 650 | 4 |
_aMercadotecnia _xrelaciones cliente |
|
| 650 | 4 |
_aRelacion cliente _xadministración |
|
| 905 | _alibros | ||
| 950 | _c20100111 | ||
| 950 | _c20111027 | ||
| 950 | _c20230914 | ||
| 999 |
_c212764 _d212764 |
||