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| 008 | 180101s2007 mx a fr 001 0 spa d | ||
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| 040 |
_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.83 _bSTA 2007 |
| 100 | 1 |
_aStanton, William J. _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker; traducción Manuel Ortiz Staines |
| 250 | _aDécima cuarta edición | ||
| 264 |
_aMéxico _bMcGraw Hill Interamericana _c2007 |
||
| 300 |
_axxv, 741 páginas _bilustraciones _c27 cm. _edisco compacto 12 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Fundamentals of marketing | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aEstrategia de precios | |
| 650 | 4 | _aPerspectiva internacional | |
| 700 | 1 |
_aEtzel, Michael J. _eautor |
|
| 700 | 1 |
_aWalker, Bruce J. _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
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