000 | 00938nam a2200277uar4500 | ||
---|---|---|---|
001 | 000081377 | ||
005 | 20240519152444.0 | ||
008 | 031119s2000 xxua fr 000 eng d | ||
020 | _a0072312211 | ||
082 | 0 | 4 |
_a658.8 _bZEI 2000 |
100 | 1 | _aZeithaml, Valerie A | |
245 | 1 | 0 |
_aServices marketing _bIntegrating customer focus across the firm _cValerie A. Zeithaml, Mary Jo Bitner |
264 |
_aEUA _bMcGraw-Hill _c2000 |
||
300 |
_axxviii, 620 p. _bil. _c26 cm. |
||
440 | 0 | _aMcGraw-Hill series in marketing | |
504 | _aIncluye: Bibliografía e indice | ||
650 | 1 | 4 | _aServicios industriales - mercadotecnia |
650 | 2 | 4 | _aInformacion y reclamaciones - mercadotecnia |
905 | _alibros | ||
944 | _aGLOBAL | ||
950 | _c20031119 | ||
950 | _c20060109 | ||
950 | _c20111027 | ||
950 | _c20230914 | ||
999 |
_c181078 _d181078 |