| 000 | 01440nam a2200409uab4500 | ||
|---|---|---|---|
| 001 | 000070501 | ||
| 005 | 20240519150907.0 | ||
| 008 | 141101s2001 mx a fr 001 0 spa d | ||
| 020 | _a9684444230 | ||
| 082 | 0 | 4 |
_a659.1 _bRUS 2001 |
| 100 | 1 | _aRussell, J. Thomas | |
| 245 | 1 | 0 |
_aKleppner Publicidad _cJ. Thomas Russell, W. Ronald Lane; traducción Pilar Mascaró Sacristán |
| 250 | _a14a | ||
| 264 |
_aMéxico _bPearson Educación _c2001 |
||
| 300 |
_axviii, 716 páginas _bilustraciones _c27 cm. |
||
| 500 | _aTraducción de: Kleppner's advertising procedure | ||
| 500 | _aIncluye: Índice | ||
| 650 | 4 | _aPublicidad | |
| 650 | 4 | _aComunicación en masas | |
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
| 950 | _c20011114 | ||
| 950 | _c20011114 | ||
| 950 | _c20021023 | ||
| 950 | _c20030130 | ||
| 950 | _c20040629 | ||
| 950 | _c20050201 | ||
| 950 | _c20050228 | ||
| 950 | _c20060109 | ||
| 950 | _c20060222 | ||
| 950 | _c20110124 | ||
| 950 | _c20111027 | ||
| 950 | _c20150928 | ||
| 950 | _c20180522 | ||
| 950 | _c20230914 | ||
| 999 |
_c170204 _d170204 |
||