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_aMx-ChUA _bspa _erda |
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| 082 | 0 | 4 |
_a658.83 _bSTA 2000 |
| 100 | 1 |
_aStanton, William J. _eautor |
|
| 245 | 1 | 0 |
_aFundamentos de Marketing _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Waltter; traducción Ascencio Lara |
| 250 | _aSéptima edición | ||
| 264 |
_aMéxico _bMcGraw Hill Interamericana _c2000 |
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| 300 |
_apaginación discontinua _bilustraciones _c25 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Fundamentals of marketing | ||
| 504 | _aIncluye: Bibliografía e índice | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aEstrategia de precios | |
| 650 | 4 | _aPerspectiva internacional | |
| 700 | 1 |
_aEtzel, Michael J. _eautor |
|
| 700 | 1 |
_aWaltter, Bruce J. _eautor |
|
| 905 | _aLibros | ||
| 944 | _aGLOBAL | ||
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| 950 | _c20111027 | ||
| 950 | _c20160127 | ||
| 950 | _c20160127 | ||
| 950 | _c20160421 | ||
| 950 | _c20190902 | ||
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